CAMRA communication activities are for the promotion and funding of the campaigning activities of CAMRA and must align with the Vision and Mission of CAMRA:

• To be the trusted consumer voice and able to influence where it matters, share our successes and our learning openly and listen so that we can be a better organisation for all our members.

• To communicate with our members and stakeholders, engaging with interested and new audiences by embracing a digital-first approach, to deliver clear and consistent messages in a timely way.

The focus of our communications, campaigns and engagement activity is to be a transmitter, receiver, listener, and leader.

The Vision and Mission of CAMRA is outlined here.

All communications activities must be assessed on their alignment with the CAMRA vision and mission. If they do not align, they must be modified to fit, not go ahead, or be stopped.

If in doubt, please consult the Campaigns and Communications Team at the CAMRA Office.

The CAMRA Campaigns and Communications Director has overall responsibility for CAMRA campaigns and communications policies and procedures. This document should be read in conjunction with the Campaigns Policy Document.

Support is provided by the Campaigns and Communications Committee and the following Advisory Groups:

• Campaigning Awards Committee.

• Beer and Cider Campaigns Committee and its reporting Advisory Groups.

• Pub and Clubs Campaigns Committee and its reporting Advisory Groups.

• Communications Advisory Group.

 More informaion is here.

All CAMRA communications (all print, website, social media and other digital content) must:

• Reflect the welcoming, inclusive, diverse, sociable and fun nature of CAMRA as an organisation.

• Have no content, including that from third party sources, of an offensive, discriminatory or party-political nature.

• Adhere to the CAMRA Brand Guidelines.

• Adhere to the CAMRA Volunteer Charter and Member Code of Conduct.

• Not include complete entries from other CAMRA publications; abridged lists are permitted.

• Only promote current CAMRA campaigns, unless part of a retrospective or archived content.

In operating its national websites and social media CAMRA will:

• Mainly share content in support of events, campaigns, and trading.

• Only share third party content where there is a joint campaign initiative, shared campaigning aims, a sponsorship agreement is in place or with approval of the relevant National Director.

• Respond to comments promptly, ideally within 72 hours.

For avoidance of doubt, CAMRA will only respond to comments made on CAMRA social feeds, and not on threads that have been created on other feeds / groups.

CAMRA branch or regional publications, websites and social media will follow the key requirements and good practice in the following documents:

• Branch Magazine Guidelines.

• Branch Website Guidelines.

• Social Media Toolkit.

These documents are available from here.

Branch and regional publications will also concentrate primarily on local matters, reference CAMRA national campaigns and provide links to the CAMRA national website and CAMRA social media.

They will also qualify for submission to the annual branch magazine and website competitions as follows:

• CAMRA Branch Magazine of the Year competition summary.

• CAMRA Branch Website of the Year competition summary.

Competition summary documents are available from here.

The production costs of branch and regional publications should be covered by advertising and/or sponsorship. While loans from central funds can be made available for seed funding to get a publication established (or re-established), this will only be considered when a clear plan is in place to reach break-even or surplus in the near term. Branch and regional publications should not be subsidised by other income (e.g. festival income) on a routine basis.

The CAMRA Campaigns and Communications Director has responsibility for the following:

• What’s Brewing website.

• BEER magazine.