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Lore of the Land, London

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Cask Ale
Opens Fri at Noon
Operator: Gritchie Pubs
4 Conway Street, Fitzrovia, London, W1T 6BB (View on Google Map)
(020) 3927 4480
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Oct 2024 - the Gritchie Brewing Company ceased brewing so we removed the listing for the 2 Gritchie beers - the two beers on handpump now (July 2026) come from London's Anspach & Hobday.

It had reopened February 2019 by the British film director Guy Ritchie. The pub had featured two cask and one or two keg beers from Gritchie Brewing Company’s 20bbl brewery at Ashgrove Farm located on the Wiltshire/Dorset border. In addition you were able to find Paulaner Munich Hells, Keller Pils - Lost & Grounded and Delirium Tremens - Huyghe a 7.5% Belgian Strong Pale Ale.However we do not thik this range is now available.

Delightful small independent pub just off Fitzroy Square and close to the base of the BT Tower. The building dates back to the late 1700s, and since 1829 has been a pub. Per the Evening Standard, "it boasts dark turquoise walls, time-worn wood panelling, and an eclectic jumble of artworks, giving it the cosseting allure of a trademark London boozer. "

Information for this venue is provided by the North London Branch of CAMRA
Previous Names
Lukin; O'Neill's; Adam
Local Authority
Camden
Last updated
Last surveyed
15/07/2026
Leasehold owner
Fatboy Pub Company Ltd
Freehold owner
Mitchells & Butlers
Pub ID
WLD/16547
Asset of Community Value
Monday
3:00pm - 10:00pm
Tuesday
Noon - 11:00pm
Wednesday
Noon - 11:00pm
Thursday
Noon - 11:00pm
Friday
Noon - Midnight
Saturday
Noon - 11:00pm
Sunday
Noon - 7:00pm
Monday
No Service
Tuesday
Noon - 2:30pm & 5:30pm - 9:30pm
Wednesday
Noon - 2:30pm & 5:30pm - 9:30pm
Thursday
Noon - 2:30pm & 5:30pm - 9:30pm
Friday
Noon - 2:30pm & 5:30pm - 9:30pm
Saturday
Noon - 2:30pm & 5:30pm - 9:30pm
Sunday
Noon - 4:00pm
TasteMatch

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Current beers

This Pub serves no changing beers and 2 regular beers.

Regular and recently seen

Anspach & Hobday - The Ordinary Bitter TasteMatch Prediction

View beer
Anspach & Hobday - The Ordinary Bitter
Anspach & Hobday - The Ordinary Bitter Session Bitter • 3.4% Spotted 15 times
Anspach & Hobday - The Ordinary Bitter
SIBA Indie Beer Sold Here
Anspach & Hobday - The Ordinary Bitter

This beer is served regularly and Spotted 15 times recently. Last spotted 1 day ago at Lore of the Land, London.

ABV 3.4%
Cask
Style Session Bitter
Colour
Vegan No
Gluten Free No

Anspach & Hobday - The IPA TasteMatch Prediction

View beer
Anspach & Hobday - The IPA
Anspach & Hobday - Guy 1pc - House Beer Anspach & Hobday - The IPA New World IPA • 6% Spotted 4 times
Anspach & Hobday - The IPA
SIBA Indie Beer Sold Here
Anspach & Hobday - Guy 1pc - House Beer
(Anspach & Hobday - The IPA)

This beer is served regularly and Spotted 4 times recently. Last spotted 1 day ago at Lore of the Land, London.

ABV 6%
Cask
Style New World IPA
Colour
Vegan Yes
Gluten Free No

Source: National

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Facilities
Sports TV Sports TV
Lunchtime Meals Lunchtime Meals
Evening Meals Evening Meals
Live Music Live Music
Occasional
Events Events
eg Wine Tasting Dinner
Function Room Function Room
Bespoke private dining experiences are also offered in the Rhed Room
Restaurant Restaurant
Upstairs first floor - Private dining can be booked in the Rhed Room
Features
Cask Ale Cask Ale
Transport
Close to bus routes
Nearby Station (800m)
London Euston
Close to London Underground/Overground/DLR (300m)
Warren Street

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